Apple Computer Wants Big Bite Out of Armenian Market

Not content with the sales of millions of iPods and other Apple items, the company recently began its presence in the Armenian market.

Officially the [Apple] Center opened on December 15, 2006, and the Company was registered in May 2005. There is demand practically for all the "Apple" production. The Armenian computer market is already practically formed, and the "Apple" production is a somewhat different approach to the world of computers.

In the nearest future we intend to cover the level of 30-40% of the market - this is a very serious index. It is reasoned by the quality of the production and the pricing policy of "Apple". So, in Yerevan the "Apple" equipment cost only 5-7% more expensive than in the USA.

The prices of the "Apple" computers in the Armenian Center start from $1700. We also realize credit sales with 20% pre-pay and 6-12 months credit term.

It's always surprising to me that there are people in Armenia with enough money to buy $100,000 cars, $2,000 computers, and $5,000 purses. Besides the minority that rules the country in a virtual monopoly, how do the rest of them generate such enormous sums? What percent of Armenians can afford a $1,700 computer?

Source: Banks.am