Blog Archive

Monday, January 15, 2007

Armenians Fall Victim to False Advertising, Defective Products



Here's a really interesting piece of investigative journalism about a company, its false advertisements, its defective products, and its unsatisfied customers:
Television commercials for the company Telemarket that air regularly on several Armenian TV channels offer customers various household items that become useless after a single use.

In the commercials, which were filmed in the USA, actors showcase with enthusiasm the “magical” Nicer Dicer for cutting vegetables, the Swivel Sweeper electric sweeper, Klear Active anti-acne face gel, and other items. Prices start from 19,900 [about $55 USD] drams, plus a shipping and handling fee of 590 drams.

"In the TV ad they showed that it's possible to cut vegetables without any effort, everything was very easy and smooth. I tried to cut cabbage and carrots with it but it didn't cut. I immediately called them. They told me that I had to exert some force, but it wouldn't even cut onions. They totally declined my requests to give me their address."

Each buyer is given a 15-day money back guarantee. But, as Telemarket customers found out, returning money is not part of the company's plans. The money-back guarantee is only valid if the product is not damaged. But this is completely impossible, especially because Nicer Dicer becomes damaged after its very first use.
I encourage you to read the full article linked below. It seems Armenia does have certain laws relating to false advertising, but the company that is legally responsible for monetary compensation is not responding to such requests.

Source: Hetq

2 comments:

Anonymous said...

What happened to using a regular knife?

Rhyne said...

You can hardly blame the people, because they were led to believe that the products worked as advertised.